Five Star Farmers' Market
In what is thought to be a UK first, the Fife Farmers Market have teamed up with a five red star resort to run cookery demonstrations.
Executive Chef, Martin Hollis, from the Old Course Hotel, Golf Resort & Spa will be running monthly demonstrations at the Fife Farmers' Market each time it visits St Andrews – the first Saturday in each month, starting this weekend.
Barbara Wardlaw, Market Coordinator to the Fife Farmers Market, is "thrilled" by the news, saying: "The Old Course Hotel approached us some time ago to ask if they could be involved in the Market - and we have been working hard to make it happen." Barbara adds: "We are delighted that Martin is to be our demo chef – and we are really looking forward to him becoming a part of our St Andrews market experience."
General Manager at the iconic resort, Daniel Pereira, explains the hotel's reasons for getting involved with the market, saying: "Over the last few years, we have been working more and more with our local community. We know food and drink plays a vital role not just in our enjoyment of life, but it is also fundamental to supporting our region's economy." The resort has more than 100 companies in and around St Andrews on its suppliers' list – efforts that have been recognised and rewarded by the Scottish tourism industry. Daniel adds: "We worked very closely with the Food From Fife network last year and were very proud to host the inaugural St Andrews Food & Drink Festival dinner last November. The Farmers' Market plan was hatched during that time, and we are excited and very happy to be working with such an amazing and passionate collection of growers, rearers, producers and artisan crafts folk."
Food from Fife's, Viv Collie, expressed "delight" over the joint initiative, saying: "We've been working on this for some time, and it's a perfect example of the way that Food from Fife can help to bring businesses together. Fife Farmers' Market and the Old Course Hotel, Resort and Spa are both valued members of Food from Fife. This initiative helps to spread the message about our wonderful natural larder to locals and visitors."
Martin Hollis leads a team of chefs at the Old Course Hotel and oversees the resort's 3 AA rosette-awarded Road Hole Restaurant. Martin says: "I have been involved in many demonstrations and displays over my career, but this is a first and one that is genuinely exciting." He adds: "The Fife Farmers' Market has grown both in size and reputation and we are really looking forward to being involved. Our work at the resort is about taking the very best local, regional and Scottish ingredients – in season – and serving them to our guests and visitors, whether in our restaurants, the Jigger Inn or at the Duke's Golf Club." Martin concludes: "At the Market demonstrations, I will be working with produce on site and showing those visiting the market just how to make the very best from the fabulous produce available."
The hotel held a 'meet and greet' this week. Barbara says: "It was good to get our producers together with Martin. We have such an eclectic collection of traders selling all manner of amazing produce – from the expected Beef, Lamb, Pork, Venison, Poultry, Fish, Seafood, Cheese and fresh Fruit & Vegetables to the less well known Water Buffalo, Beers & Ales, Herbs, Oils & Vinegars and Teas. I know Martin will have great fun working with them."
The first demonstration is this Saturday (4th May) at the Fife Farmers' Market, St Andrews (in the car park between Argyle Street and Doubledykes Road). The Old Course Hotel, Golf Resort & Spa will be at every St Andrews market up to and including Saturday November 2nd. Martin's recipes will be available to download from http://oldcoursehotel.co.uk/eventplanning/cookery_farmers_market.html and will also be shared via the hotel's social media links on Facebook and Twitter.